Naturally Slim is using online video in a very intelligent way. The president of the company, Marcia Upson, sends out short weekly video tips, suggestions, and encouragements to members of her online weight-loss community. This allows her to continually be in front of her clients, as well as providing fresh material for her website, which improves her visibility to search engines.
Production for something like this is very simple, we shoot very simple video (many times only a headshot) in one day and shoot 26 videos, or half a year’s worth at a time. The videos are edited, then queued up and sent out once a week.
iPad/iPhone Users – Click here for video.
Production Notes:
We shot 26 Minute With Marcia videos in a single day of production, in her office. Each video took minimal editing and was ready to be distributed very shortly after shooting. 6 months later we returned to shoot another 26 to finish the year out.
Main Equipment Used:
Sony Z7U.
More info on Naturally Slim can be found here: www.healthylifestylescourse.com
